Who remembers this phrase? “No way, no sir, not for all the Tea in China!” That phrase was not to be challenged. You meant ‘no’ and you were standing firm.
I believe the phrase began around the turn of the century. China was the largest producer and exporter of the world’s most popular beverage and everyone knew it. With more than 45 countries producing tea today, China still continues to produce more tea than any of the other tea-growing countries. They have, however, dropped to No. 3 in exporting. India, Kenya and Sri Lanka have taken over as the largest exporters of tea. These three countries alone produce the more popular CTC (crushed, torn, curled) grade of tea, which is blended and appears in your grocery stores as tea bags. But apparently India, Kenya and Sri Lanka are producing too much black tea because now there appears to be a glut of tea in the marketplace and prices are falling. It seems consumers (especially Millennials) are finally demanding higher-quality teas, green teas, oolongs and specialty teas.
Who is drinking all this tea? According to Quartz, the biggest tea drinkers in the world live in Turkey! Which is amazing to me. I would definitely have thought it was the U.K. Having been to Turkey, I did not notice an overwhelming tea-drinking culture. Tea was served in restaurants, cafes, and always offered in upscale retail shops and tourist areas, but statistics don’t lie. They report that each person in Turkey drinks, on average, 6.96 pounds of tea each year, whereas a U.K. tea drinker enjoys 4.83 pounds each year. Could it be that in Turkey they use twice as much “tea” to make a cup?
So how much tea does the average American drink? In 2014 Americans enjoyed over 80 BILLION cups of tea! But this research is also flawed, because Americans drink more ready-to-drink bottled tea than any other country, not to mention powdered tea-drink mixes. According to the Tea Market Report by the American Botanical Council tea-drinking Americans still prefer black tea – 84% drink black tea – while only 15% drink green and the remainder drink oolong, white, etc.
It’s almost impossible today to watch television and not see an advertisement for one bottled tea or another. Lipton may be the leader in most ad dollars spent, but six years ago Snapple introduced an ad that had everyone talking about tea. See if you remember this ……
The ready-to-drink, bottled tea market is huge today and negatively impacting the soft drink market. Sales of carbonated soda beverages have dropped steadily for the past nine years as consumers are choosing healthier alternatives in a ready-to-drink beverage. Chai concentrates are another way of enjoying convenient, prepared tea and are very popular. Another fast growing segment of today’s tea drinking society is actually not tea at all, but herbal beverages. (Yes, I know, everyone still calls it “tea”.) The herbal ready-to-drink market is also growing rapidly, with the most popular herbs being chamomile, ginger, echinacea, mint, dandelion and valerian root.
But it’s not all about tea drinking. When was the last time you went into CVS or Target and noticed all the ‘tea-related’ products. Not only can you buy green tea concentrates and capsules to supplement your diet and help you lose weight, you can choose from a variety of green tea shampoos and conditioners. Green teas and white teas are incorporated into soaps and body washes, face and body creams. Have you tried green tea ice cream? It has been around for years and is delicious! How about Earl Grey-infused truffles? Matcha-infused KitKat bars? Not to mention Tea-smoked duck and Lapsang Souchong bbq sauce?
Mixologists in all the upscale hotels and restaurants are using tea concentrates in their cocktails. Tea-tini anyone? According to the Sterling Rice Group, a Boulder, Colorado-based communications firm, TEA is one of the top food trends this year. Chefs everywhere are incorporating TEA into their recipes. If you haven’t already, you’ll soon be seeing tea on menus in everything from appetizers to entrees.
There are cookbooks now dedicated to using “tea” as an integral part of the recipe. CULINARY TEA by local chef Cynthia Gold is fabulous with over 150 recipes using “tea”. TEA COOKBOOK by Tonia George is another great cookbook using whole leaf tea in its recipes. Whether sweet or savory, tea is a versatile ingredient that can be used in many recipes …… and we haven’t even talked about how good it is for you!
So jump on the “tea trend” and enjoy your tea. It’s not just about “All the Tea in China” anymore. It’s tea anyway you can get it!
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Top 10 Tea Producing Countries
and the amount of tea they produce*
1. China = 1,000,130 tons – 2. India = 900,000 tons – 3. Kenya = 303,000 tons
4. Sri Lanka = 295,000 tons – 5. Turkey = 175,000 tons – 6. Indonesia = 157,000 tons
7. Vietnam = 117,000 tons – 8. Japan = 89,000 tons – 9. Argentina = 69,000 tons
10. Iran = 84,000 tons
* These figures are lower than the overall high production of 2013.
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References: World Tea News, Tea Market Report, Quartz, TEA USA